Urban outfitters budgets Essay Example | Topics and Well Written Essays - 250 words

Urban outfitters budgets - Essay Example expansion of the market will lead to application of new marketing strategies and employment of more workers, which will increase the wages and administrative expenses (Smith 2010). In marketing, control and evaluation is crucial because Urban Outfitters determines the performance and effectiveness of marketing operations. In measuring the performance of marketing information, control and evaluation provides useful information. Evaluation and control program in the marketing department provides the manager with output of the services and products. Evaluation and control can also help the company to know where to make improvement and the areas it has success. Through evaluation and control the business takes into account external conditions relating to marketing programs like customer feedback. The feedbacks help in determining employee performance. Through control and evaluation Urban Outfitters will be able to focus in all marketing areas (Smith